tag:blogger.com,1999:blog-19000329.post116031955017974400..comments2023-09-18T12:03:57.757+00:00Comments on Patenting Lives: Patent Filings = Innovation? Audi's Advertising Agency Thinks SoJohanna Gibsonhttp://www.blogger.com/profile/11167747296059368251noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-19000329.post-43872133878902913922007-02-05T19:51:00.000+00:002007-02-05T19:51:00.000+00:00The Audi ad says more about business's propensity ...The Audi ad says more about business's propensity to patent these days, of course, than it does about the relative innovation in the moon shot and the A6. How many of those patents were for tiny, incremental changes or components? How much of the Apollo project technology found its way (relatively) unimpeded into the world compared to the access Audi is likely to give out for its new switch design or a new carpet weave? Still, interesting marketing...Richard Younghttps://www.blogger.com/profile/17213066768738392277noreply@blogger.comtag:blogger.com,1999:blog-19000329.post-1160642853840510692006-10-12T08:47:00.000+00:002006-10-12T08:47:00.000+00:00Apparently if I buy an Audi I'm not paying for eng...Apparently if I buy an Audi I'm not paying for engineering or quality, I'm paying patent lawyers. No thanks.Anonymousnoreply@blogger.com